What Would Stacey Never Ask Because She Has No Self-Awareness....

That’s a great question — and yes, we hear you.

The brand voice of Thanks, Stacey is rooted in one very specific story: a cisgender woman betrayed by a man, and replaced by another woman. That’s why you’ll see words like “he,” “she,” “man,” and “Stacey” throughout our content. But those words represent roles — not rules.

We know not everyone identifies as male or female. Not every relationship is straight. And not every betrayal fits in a tidy little binary box.

So here’s how we define things:

“Woman” = the one who was betrayed

“Man” = the one who broke the bond

“Stacey” = the one who participated in betrayal, knowing what they were doing

If that dynamic hits home for you — regardless of how you identify — then this space is for you. Your story belongs here, too.

We’re not here to erase anyone’s identity.

We’re here to help people process betrayal with honesty, humor, and a little side-eye.

Thanks for asking with an open heart. ❤️

Heard of it?

Baby, we live in reality. We’re fully aware that gender isn’t binary, and identity isn’t one-size-fits-all. The language in this brand is based on a specific personal experience — a cishet betrayal story — but it’s told in a way that reflects archetypes, not biology.

We’ve got an entire section on inclusivity — go read it before assuming we don’t get it.

Spoiler alert:

• the one who was betrayed

• the one who knew better

• the one who made promises and broke them

If that dynamic sounds familiar — regardless of what anyone involved identifies as — then this story might be yours, too.

We’re not here to erase anyone. We’re here to call out bad behavior and help people laugh through the wreckage.

If you’re still offended after that?

You might be looking for a fight, not a T-shirt.

And we’re not here to fight.

But we can gladly give you Stacey’s last known address.

Take it up with her.

That’s the origin story, sure — but it’s not the whole story.

Thanks, Stacey was born from one woman’s experience in a straight relationship gone sideways, and the brand voice reflects that. But let’s be real: betrayal is an equal opportunity offender. Cheating, gaslighting, replacing, discarding — it happens in every kind of relationship.

So even if we’re using words like “he,” “she,” or “Stacey,” the energy underneath it all?

It’s universal.

If you’ve ever been lied to, replaced, erased, or humiliated by someone you trusted — we don’t care who you loved, how you identified, or what dynamic it happened in.

You’re welcome here.

You belong here.

The shirts are petty. The message is real.

A: Not at all. While Thanks, Stacey often uses she/her and he/him pronouns to reflect the original, personal experience behind the brand (a heterosexual relationship where a woman was betrayed by a man and another woman), we recognize — and deeply respect — that betrayal knows no gender. Relationships come in all shapes, identities, and dynamics. If you’ve been blindsided, discarded, replaced, or disrespected — this is your space too. Come as you are. Stay as you are. You belong here.

A: Absolutely not. We love women — just not the ones who knowingly sabotage other women. There’s a difference between being confused and being complicit. This brand is for the betrayed, not the betrayers.

A: Because sometimes heartbreak becomes the best punchline — and the best merch. It’s not about one woman. It’s about surviving betrayal and turning shame into power. She’s the blowtorch. We’re the phoenix.

A: Life isn’t that tidy. When she knows he’s taken and participates anyway? That’s not clueless — that’s complicit. Your man might be the moth, but Stacey’s the blowtorch. And we’re done pretending otherwise.

A: Not a chance. Men are the architects of most of this mess. This isn’t about ignoring their role — it’s about reclaiming the voice we were denied while they played house with the downgrade. We’re scorned, not stupid.