Betrayal doesn’t discriminate. Neither do we.

Throughout this brand, we use terms like "woman," "man," "he," and "she" to reflect the specific relationship dynamic that inspired Thanks, Stacey — namely, a cisgender heterosexual betrayal. However, these words are not meant to exclude or erase. We acknowledge that not all relationships follow a traditional or binary structure, and not everyone identifies within those terms.

Thanks, Stacey began with a very specific kind of heartbreak — That’s where the voice, tone, and pronouns in our messaging come from. But that’s not where the story ends.

Because betrayal — the kind that guts you, humiliates you, and forces you to rebuild — exists in every kind of relationship.

We understand that not all humans identify as men or women. Not every relationship is straight. And not every "Stacey" is a she.

In the world of Thanks, Stacey, “woman” refers to the betrayed party — regardless of gender identity — and “Stacey” refers to the person who knowingly participated in the betrayal. That person can be of any gender. We see you. We honor your truth. And we’re calling out behavior, not identities.

We use binary terms like “woman,” “man,” “he,” and “she” in much of our storytelling because they reflect the lived experience that inspired this brand — but we also know language has limits, and identity is broader than pronouns.


So here’s the breakdown:

• “Woman” or “she” in our content often refers to the person who was betrayed — no matter their gender or identity.

• “Man” or “he” often refers to the spouse or partner who betrayed — legally married or not.

• “Stacey” is the person who knew better and participated anyway. That could be anyone. It’s an archetype, not a gender.